Managing the Pace of Change in Healthcare
BioCeuticals had been a leader in the complementary and integrated medicine spaces for more than two decades. Year-on-year growth was still strong, but BioCeuticals knew it had to change its approach to how it managed its portfolio and customers.
Changing the view on sales and advocacy
The integrated medicines space is rapidly changing. Bioceuticals needed to develop a new approach that recognised the current, and anticipated the future, patterns of purchase and recommendation. To achieve this, we undertook big data modelling and ran an in-depth study with practitioners and sales reps.
A Roadmap for the future
We reviewed Bioceuticals’ business and customer portfolio management strategy to build a three-year roadmap for growth.
That roadmap includes:
- Service Proposition
- NPS Benchmarking
- Customer Onboarding Journey
- Master Product & Sales Strategy
- Practitioner Re-Engagement Campaign
- Loyalty Proposition
- Expert Panel Group
- Sales Team Re-Alignment
- Website and Customer Portal
- Customer Experience CRM Re-Alignment