Defining the Next Generation of Leaders
The Economist had been at the forefront of current affairs journalism for over 175 years. But it had hit a roadblock. The upcoming generation isn’t subscribing to publications like their predecessors did.
Getting Under The Hood
We created a powerful data model to find generational identifiers, using more than 700 data points to define our prospective target. We then identified new pockets of opportunity and created an up-to-date approach that the business could implement.